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Remix Gendered LEGO Commercials with HTML5 Video


In January 2012 the LEGO Group released their new “LEGO for girls” line called Friends. As part of a 40 million dollar advertising campaign they also began airing 3 TV ads to promote this new theme. LEGO Friends includes 14 pink and pastel colored kits based on the lives of 5 Bratz or Polly Pocket style mini-dolls. The […]

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Building an HTML5 Video Remixer at the Open Video Conference 2011

The 2011 Open Video Conference at New York Law School was devoted to “builders, tinkers, makers, and doers” and with that in mind I was excited to lead a session (entitled Building a Better Remix Maker) which focused on creating intuitive, accessible open tools to make video remixing easier and promote media literacy. During the […]

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Remixing Gendered Toy Ads Workshop with Reel Grrls

The Gendered Advertising Remixer app was born out of a series of workshops I did a couple years ago. The idea behind the initial workshop was to use remix video as an engaging way to teach critical media literacy. Back in December 2009 I facilitanted one of these workshops with the Seattle based non-profit group called Reel Grrls which […]

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Digital Media and Learning Conference Mozilla Science Fair

A quick update: We were invited to demo our Gender Remixer app at the Mozilla Science Fair held during the 2011 Digital Media and Learning Conference in Long Beach California. The event was exciting because it represented the first time we were able speak with and get reaction from educators as they used the tool. […]

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Beta Flash Version of the Remixing Application


Over the past several years I’ve been recording TV commercials and using them in educational remixing workshops. I’ve found that fair-use remix video can be a fantastic way to combine critical media literacy, technical skills and creative play to help youth understand, deconstruct and reconstruct mass media messages about gender roles. At the 2010 Open […]

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